The Importance of Logo Design


Developing the right logo is an integral part of the branding and marketing process. Your logo can help decorate product labels, heat the catalog cover, or even make your storefront more visible.


Have you realized the importance of a logo design for your website? Are you taking the required steps to ensure that your logo works as effectively in the digital world as it does in print?


This article will help you to learn the basics. We will also let you know where you can create stunning logo design online.


However, before we move on, let me ask you something.

Photo by Edho Pratama 

Did You Know?

According to research, if a business wants to develop loyalty, the first impression is incredibly important. The study showed that 53% of consumers are more likely to become loyal to the brand the first time they buy a product.


This and many other statistics have documented how important it is to make a first impression on consumers. Logos can help businesses in their quest to make a first and lasting positive impression on viewers and their target audience.


Every business has a logo that represents its values and attributes in the market and society. However, not all logos can adequately convey information about a company. Logo design usually plays a significant role in marketing a business in a stable competitive market.

Why Are Logos Important For Your Website And Online Presence?

Before considering the easiest way to create stunning logos, let me explain to you why a logo is vital for your website.

Online Branding for Your Company

Almost 69% of Americans say they prefer to shop online. Otherwise, if you don't brand your company online, you risk losing up to 80% of your business. How can you afford to lose almost 70% of your profits every quarter?

Brand Recognition Eliminates Consumer Confusion

You have probably worked hard to create products and services online that you are proud of. However, unique your products or services may be; you will always have competitors. 


The right logo will help you differentiate yourself from other brands in your industry. It ensures that people get the products they need from your brand, not just what you can offer to your competitors. In other respects, the right logo design can eliminate confusion among consumers. 


There is another reason why logo design is needed on your website. A properly designed logo will increase the recognition of your brand as a whole.


This means that your customers can create an instant connection between your products or services and your brand since you have entered the main symbol of your brand, which is the logo on your website.


You might also like: Custom Website Design and Why It Matters to Your Business

Marks Online Presence: Web Consistency

The importance of a logo is not only to help you increase your brand awareness on your website. It also helps your target audience, and current customers get to know you wherever you are on the Internet.


Take a look at your social media pages, for example. Do you have different profile photos on Twitter, Facebook, and Instagram? If so, it won't be easy for your market to tell if these accounts belong to your brand or another company with the same name.


However, if your profile picture is always a picture of your company logo, customers will know right away that it is you.


The same applies to third-party sites that advertise, such as Yelp and Google My Business. Even if you are writing a guest message called a company, your photo "About the author" should be a photo of your logo.


In principle, using the company logo on your site is necessary for brand recognition, your website is not the only place to use it. You haven't worked so hard to design a logo to limit it to one place, have you? 


Be sure to check out: Advantages of Using WordPress as Our CMS

How To Create Professional Website Logo Design?

We have explained the importance of logo design both for your website and for your overall online presence.


However, if you are struggling to create a design that is clean and simple while reflecting your company's values, you will get the best design ideas from the various logo templates and web designs available on the Internet. 


Companies such as Inspire Website Design (or if you are on a budget DIY track DesignMantic combined with Envato Market)can help you with corporate branding and logo design. Visit the website to learn more about what to look for in the right logo for your company.


It helps if you also ask your web design team at DesignMantic to help you find the best place for your logo on your website. Remember, your company's NAP (name, address, and phone number) should appear on every page of your website. The same applies to your company logo.

Wrapping Up

I hope that this post has helped you understand the importance of a logo design for your website as a whole.


Try some of your ideas and see if they look as good on paper as they do in your head.


Even if you decide to contact a professional web design company or graphic designer, having several layouts of potential logo designs will help make sure that they understand your vision.

This is a guest post by Dmitrii B., the founder of GRIN tech – full service agency.

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