Life Coach Web Design

Colors for a life coach website should encourage trust, hope, optimism and some excitement.

Blues produce a calm and trusting impression. It can also convey sincerity. Think about what qualities you would look for in a life coach. You would want someone who you can trust and believe they are in it for your true good. Using some blues in the design may help with this.

Yellows are associated with hope and happiness. It also adds some energy to the design. Yellow is the color of the sun, and doesn't the sun make you feel good? 

Another color to consider is green. Green can represent new beginnings and growth (Smashing magazine) which seems quite appropriate for a life coach site.

These colors, variations or combinations of them, are a good place to start when designing a life coach website.

This is essential for any good life coach site. Your potential clients will want to read about you. Tell them what your background is, meaning experience as well as education. It's important for a life coach to demonstrate their qualifications and any specialty skills. Do you work with anyone, or just women, men or children? Explain this on your website.

It might also be good giving a "brief" look into your personal life, such as what your interests are. People resonate with people they have something in common with. Obviously, don't get too personal, but a quick glance at who you are when you're not coaching can be helpful.

Include a picture of yourself SMILING. Look friendly and approachable. This can be a headshot or a photo showing you doing something you like to do, such as hiking, cooking, etc. A couple of photos are great - one on the homepage and another on the About page. However, don't overdo it. I can remember being on the website of a coach and there were all kinds of pictures there of the coach. It made you wonder if this person was there to help her clients or to show how she looks and all she can do. Not a good idea.

It's a good idea to have a Services page. Your services may include coaching, speaking, or writing.

Even if the only service you offer is life coaching, note it here. Tell specifically who you work with - mature women, youth, etc.

Do you read testimonials/reviews when you're looking for someone to do a job for you? I do. I also read the reviews before I purchase a product.

People like to hear how your coaching services have benefited others. This can go a long ways in the difference between them contacting you or moving on.

If you don't already have testimonials, begin asking your clients for them. Many, if they feel you have made a positive difference in their life, will be more than happy to provide one for you to use on your website.

Make it incredibly easy for your prospective clients to find how to contact you. At the very least, have a contact page as part of the navigation. Consider also including a phone number and email on the homepage, as well as in the footer that goes on every page.

Your website has to have a responsive design, meaning it will look good and work well on any size device. Many of your clients will be using their phone to do a search for life coaches, so make sure no content or images get cut off, etc. If you have your website professionally designed, this won't be a problem (as long as they are a good designer!)