White Label Website Design vs. Freelancer Job Boards
Let's look at the difference between using white label website design options or using freelancer job boards. Each one has its own benefits.
What is White Label Website Design?
Basically, white label website design is when a company provides web design work that you can put your name and brand on.
When a web designer builds a site for a client, they are normally given credit for their work. Their company name might be in the footer of the website. However, in a white label relationship, the web designer will build a website for an agency's client, but the agency's name is on the work. The agency has the choice of whether to introduce their client to the white label designer and let them work directly with each other, or keep the designer behind the scenes.
Freelancer Job Boards
Freelancer job boards post jobs that freelancers can apply for. They are competing against other freelancers for the job, so there are no guarantees that the freelancer will actually find work there. It usually is a process of building up a reputation and getting good ratings, which, in turn, will give them an edge over others.
This may be the way for some to get their start in building a business or to get their name out there. Job boards make it possible to have a place to go and be able to connect with those who are looking to hire someone for their job. Two of the main sites for clients to post jobs and freelancers to find work are Guru and Upwork.
Which is the Better Option for You?
Short answer, it depends. How about that for a non-committal response?
Continual Work
If you are an agency, for example a marketing firm, who has continual clients who need a website in addition to a marketing plan, you may be better off going with white label web design services. You can build a long-term relationship with the designer(s). You will get to know them and their work, and they can become your "go to" person for work you are looking to outsource.
If you have a good working relationship with them, they may give you priority in getting rush jobs done when you need work finished quickly.
One-Time Project
On the other hand, if you have just a one-time project or infrequent requests to have a website built, you may do better with a freelancer at one of the job boards. You can hire someone for the job at hand, and not worry about continuing to supply them with work.
Another benefit of using job boards is that you may find someone to do the work less expensively.
When making a decision on whether to go with white label web design or hire a freelancer from one of the job board websites, consider the following.
- Will you have repeated web design work? If you do, white label may be the best option for you.
- What is your budget?
- Do you have just a one-time project or very infrequent projects that come up? If so, you may want to consider using the job board websites. Many white label designers want to work with companies that can provide them with continual work.
As you can see, there are good options out there when you need to outsource some work. White label web design or hire a one-time freelancer? The choice is yours.